How to get paid for a hobby: An interview with Jackson Kelley, a blogger for ETHLend

Today we have Jackson Kelley, who has been writing blog posts for the past several months for ETHLend, which raised over $16 million through an ICO last November.

In his day job, Jackson is a software engineer at Amazon, and he wanted to make clear that everything he will be sharing today is just his own opinion, and is not connected to his position at Amazon.

In today’s interview, you’ll learn:

* How a freelance software development course led Jacskson to blogging (1:15)

* Why treating blogging like a hobby meant more exposure for Jackson’s content early on (2:10)

* How Jackson got in touch with Jordan Lazaro Gustave, the Head of Management at ETHLend (2:25)

* Why the ETHLend team knew Jackson a little even before he approached them (3:25)

* How Jackson and the ETHLend team decided on the first topics to write about (4:20)

* The change that happened during the ICO that made ETHLend approach Jackson with additional blog post requests (4:40)

* How an experience waiting at an airport during a crypto dip led to an idea for a blog post (7:04)

* The gradual way that Jackson got into crypto and blockchain technologies (7:04)

* What the publishing process was with ETHLend once Jackson had written up one of his blog posts (9:43)

* The surprising way that ETHLend preferred to publish Jackson’s blog posts (9:52)

* Which of Jackson’s articles performed best so far (11:30)

* Why you should constantly continue to put out content (12:20)

* Why Jackson felt awkward about blogging initially and what caused this to change (12:55)

* Why Jackson considers blogging to be one of the best things he’s ever done (13:13)

* Jackson’s secret to feeling comfortable about the things he’s writing about (14:10)

* How to get more confident and free-flowing with your writing (14:50)

To get in touch with Jackson, visit his site at

Interview with Munly Leong, Marketing Manager at

Today we have an interview with Munly Leong.

Munly is the marketing manager at, and he has a string of other marketing roles in the ICO world, including as an advisor to Ankorus.

In this interview you’ll hear:

* Why ICO advisors should come into the picture as early as possible, even if you don’t follow their advice (2:47)

* How working at a ICO marketing agency is different from working as a marketing manager within an ICO company (4:15)

* What Munly’s day-to-day work involves (it’s more than just marketing!) (5:00)

* The stumbling block to marketing that has encountered (5:45)

* The main platforms that Munly has been pushing content to for (6:00)

* The most underrated part of ICO marketing according to Munly (7:00)

* Munly’s big takeaway from working at an ICO marketing agency (it has to do with PR success) (7:30)

* The 3 pillars of potential investors will be marketing to (10:30)

* The biggest mistake Munly has seen in the marketing of ICOs (12:20)

* The common thread between affiliate marketing and ICO marketing (13:00)

* The biggest change Munly suggested for the Ankorus ICO (13:45)

* Why you need to flip the traditional working and resting times when marketing an ICO (14:22)

* What’s involved in pre-marketing an ICO, and why it’s important (15:15)

* The first steps for marketing a brand-new ICO (17:29)

* Why the greatest ICO marketing plans in the world might hit a roadblock if you don’t prepare in advance (19:16)

* Why building your product might be the wrong thing to focus on after you raise money (20:44)

* Munly’s advice for getting a role in marketing an ICO (23:15)