What your ICO can learn from a homeless beggar

Last night I saw the following instructive scene:

A woman was walking down the street. And she got stopped by an old, worn out, homeless man.

“I only need 400 forints,” the man whispered.

So far, nothing remarkable.

I’m currently in Budapest, and the streets are full of homeless people, both old and young. If you go for a walk in the city, you are likely to be stopped 5 or more times and asked for money.

Most people here (like in all big cities), don’t react any more when asked for change. Or if they do, they give money once a day, or once a week, but certainly not to every beggar who comes asking.

And yet, last night, when I saw this homeless man, I also saw the woman dutifully stop, open up her purse, pull out her wallet, and hand the man some change.

Even though she had probably been asked dozens of times for money this week alone, and though she probably refused many times, she gave right there and then.

This isn’t a message about human altruism, though it’s nice that there are such nice people in the world.

This is a simple message for anyone looking to make a sale.

Or to raise money with an ICO.

The lesson is this: when asking for money, you will probably have to make your pitch, and then make it again. And again. And again.

The people who are considering investing in your ICO are considering investing in a dozen other ICOs at the same time.

If you ask them right now, it might be a good moment for them, or it might not.

That’s why you need to try again, and again, and again.

You have to give them a chance to be generous, to open up their wallet, and to contribute to your good cause. In fact you have to give them many such chances.

And if you make the extra effort to be a little creative or amusing when you are asking for money, they won’t even notice you’ve been sending them emails over and over.

If you are looking to persistantly but playfully ask people to invest in your ICO, I might be able to help.

Gather your loose change, your tin cup, and your old blanket, and meet me here:

http://bejakovic.com/email-consult

John Bejakovic