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My advice about starting a new health publishing business

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A reader replies to my email yesterday and asks about starting a NEW project:

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I’ve taken a break for a while from all emails and only just resubscribed. So I was wondering how your health project that you mentioned a while back is going.

I ask as I’m thinking of starting an affiliate content site in the sleep market but the clickbank Spark program kind of advises against pursuing health related topics unless you’re a health professional due to Google’s bias towards sites of professionals and organisations.

I was just wondering if this is good advice in your experience. I find picking a topic harder than the process of internet marketing itself.

===

I can only share my personal experiences and observations, based on writing and running a health newsletter.

As I said in my email from a couple days ago, I am no health expert.

​​But my health newsletter is growing and has good engagement.

​​There seems to be solid content-to-audience fit.

​​In spite of writing it pseudonymously, I am even building up a kind of authority in the field.

And yet, I am very seriously considering shutting down my health newsletter, soon, unless something drastic changes.

My trouble is the offers I’m making to my audience.

As I said during “How I do it” presentation back in February, about how I write and profit from this daily newsletter about marketing:

​One of the big lessons I’ve learned is you want to have a high-ticket offer as the bedrock of your email newsletter. ​Something that is reliably worth hundreds, or preferably thousands or tens of thousands of dollars to you.

I don’t have any such offer for my health newsletter. As for affiliate offers, at least in my corner of the health market, they will never pay out that kind of money.

I still have not given up on my health newsletter. I’ve witnessed over the past couple days at the conference in Palm Beach how much interest and frankly money there is in the space.

I’m just not sure that building up an email newsletter, and then trying to figure out how to monetize it a few nickles or dimes at a time, is the right way to go.

So if you don’t have your own high-priced info product that you’ve created or licensed… if you don’t have a service that you charge thousands or tens of thousands of dollars for… if you don’t have some kind of owned subscription that you know will on average net you hundreds or preferably thousands of dollars for each new customer…

… then my advice is to get that sorted first.

On the other hand, if you do have a good offer — your own services, or high-ticket products, or membership in a cult — then an email newsletter can be immensely valuable.

But you probably already know that, because I keep repeating it.

And you probably also know about my Simple Money Emails course, and how it can help you write an email newsletter, because I keep repeating that.

But if you could benefit from Simple Money Emails, and you still haven’t done so, you can get more info about this training here:

https://bejakovic.com/sme/

Ben Settle or Gary Bencivenga could hardly charge this much for emails

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As I write this, I’m at Baltimore Washington International, the “Best Airport in North America,” as the wifi popup window will tell you.

I’m waiting for my flight to West Palm Beach. I will spend the next few days there at a conferences related to my health newsletter.

My last day in Baltimore means it’s the last day for a while that I will promote Shiv Shetti’s Performance Copywriter Method.

Not because PCM is going away or because I am done being part of it.

It’s not. And I’m not.

I continue to work inside PCM as Shiv’s “hot seat coach.” And from what I can see with my inside perspective, Shiv will only grow PCM bigger, and soon.

So I will promote PCM again in the future. And if you are interested in PCM in the future, you will be able to join then.

I am telling you this because I am trying to tamp down any urgency on purpose.

Joining PCM is a big decision. This is not simply another copywriting community you should join or another product you should buy — and then do nothing with.

On the other hand, PCM can be right for you if you are frustrated with your copywriting business now, and you’re legitimately looking for something different.

And on that note, let me share a totally different result from Luiz, one of the copywriters inside PCM reported a few weeks ago. Luiz wrote:

===

I already knew the PCM model was amazing and today I got proof.

Last month I wrote a promo for a client that generated $38k in sales.

My commission was 20% so I made $7,600 from one client!

If I tried asking for this amount of money without using the PCM model clients probably would look at me like I’m insane.

===

For reference, Luiz wrote 9 emails for the promo — 2 warmup emails and 7 promo emails.

That’s $7,800 for 9 emails, or $866 per email.

I don’t care if you’re Ben Settle or Gary Bencivenga, you won’t have an easy time trying to charge that much for writing emails without the PCM model.

Does this mean that everybody inside PCM makes this kind of money each time they write an email?

No.

Does it mean that everybody inside PCM has a giant success with their very first client?

No.

But does it mean that results like this are possible, for reasonably skilled and experienced copywriters, who are willing to follow the PCM model, and take advantage of the resources inside this community?

Well, yes.

So if you’d like to find out more about PCM today, head over to page at the link below.

Opt in, and you will see Shiv’s video explaining in detail how PCM works, why he created it, and what to do as the next step in case you’re interested. Here’s the link:

https://bejakovic.com/pcm

Scarcity as a performance art

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I got a lot of replies to my “No B.S. scarcity” email on Saturday.

That email was about Dan Kennedy’s decision to close down signups to his No B.S. Marketing Letter. The email linked to an optin page for a livestream from Dan’s basement — hosted by Russell Brunson — in which Dan would explain his inexplicable decision to stop taking on new subscribers.

Here’s what a few people wrote me in response:

#1 “I’m enjoying how you managed to critique the probably fake scarcity while still using it on us all… 😅“

#2 “I registered for the livestream, John. I appreciate your integrity of not promoting since you hadn’t signed up. :-)”

#3 “If you tell me it’s worth it, I’ll probably subscribe too. If not, I will continue to read and reread Master Dan’s books.”

And then, there was one reader who replied to simply say:

“If Russell Brunson is involved, it’s fake.”

I followed up to ask if this reader had some previous experience with Russell. To which my reader replied:

“He embodies the worst of direct marketing and fake urgency/scarcity. But, it seems to be working so not sure where that leaves me.”

Legendary 19th-century conjurer Jean-Eugène Robert-Houdin once wrote that a conjurer is an “actor playing the part of a magician.”

And legendary 21-st century marketer Dan Kennedy once wrote:

“This gets to a view of selling as a performance art. As such it is to be planned, scripted, physically choreographed, rehearsed, and ultimately performed. Most sales professionals unfortunately view the presentation as something that they should just be able to do.”

I’m not sure if this makes anybody in Dan’s audience — or in the audiences of all the marketers who are descended from him — feel better about the experience of witnessing scarcity as a performance art.

But it might clear things up, and explain where that leaves you — and that’s participating in a show.

One thing’s for sure:

Both Dan Kennedy and Russell Brunson are sales professionals of the highest caliber.

If you want to see them in action, there’s that free livestream from Dan’s basement in a few weeks’ time, explaining why Dan has decided to shut down new signups “for the foreseeable future.”

So if you’d like to learn something about effective marketing or simply watch two wonderful actors put in a great performance, you can sign up below.

And DO IT NOW — before all the free tickets have sold out and the infinite Zoom attendee limit has been exhausted and the deadline sirens start to blare. Here’s the link, which will self-destruct after you click on it:

https://bejakovic.com/no-bs-scarcity

If you open

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Just now, I went on Amazon and checked the top three ebooks in the “nonfiction” category. They are:

#1: “Two Women Walk Into A Bar”

#2: “The Amish Wife”

#3: “If You Tell”

Unless you know these books already, the titles give you no clue as to what they might be about. And yet, they are at the top of Amazon.

Only once you dig into subcategories and the subcategories of those subcategories to get to the the marketing bestsellers, do you find understandable titles like:

“1-page Marketing Plan”

“How To Get To The Top Of Google”

“The Psychology Of Selling”

What gives?

Is it better to have a mysterious and opaque title to suck in aimless passersby? Do clear, benefit-oriented titles just scream “sales pitch” and drive readers away?

I’m sure it’s obvious to you, but I like to flog dead equines. So let me point out that the top three nonfiction books were all written by people with large existing audiences… big celeb endorsements (the author of the Women/Bar book was on Oprah multiple times)… and giant marketing pushes from established publishers.

On the other hand, the marketing bestsellers went to smaller existing audiences and probably had smaller if any marketing pushes (the last one, Brian Tracy’s The Psychology Of Selling, was published in 2006 and probably gets no active marketing whatsoever any more).

In other words, the top of the top nonfiction bestsellers are there in spite of their titles. While for the marketing books, clear, understandable, benefit-oriented titles help overcome other limitations, and sell books that might not sell otherwise.

And on that note, I’d like to tell you that yesterday I recorded a short presentation, 4 Proven Hooks That Sell More Books.

Based on that clear, benefit-oriented title, you can probably guess what the presentation is about.

I will be giving this presentation away as a bonus in a couple days’ time, if you buy a book I will be promoting. But more about that when it’s due.

For today, I’d like to point you to a little book with a clear and understandable title. It’s a title that I know for a fact has sold copies of this book that wouldn’t have sold otherwise.

I know this, because people who bought the book wrote me to say so.

The title is The 10 Commandments Of A-List Copywriters. The author is me.

And if you’d like to get this book, you can find it lurking among the direct-marketing bestsellers on Amazon. Here’s the link:

https://bejakovic.com/10commandments

The business of selling “feeling good”

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This morning before heading out for coffee, I thumbed through the pages of my Kindle and read a passage of Dan Kennedy’s No B.S. Marketing to the Affluent.

​​Dan was talking about those colorful patterned dress shirts, the ones with a second colorful print on the inside of the cuff. And he said:

===

The shirts are very popular in the Southwest with the rodeo crowd, rich oil men — one of whom has “collected 130 different designs” and spent so much money, the 2014 “collection” includes a design named after that customer, and quite a few GKIC members. The shirts go for $225.00 to over $500.00, and are sold direct, in catalogs, at Nieman Marcus, Saks Fifth Avenue, Nordstrom, high-end country western shops, and in several Las Vegas stores.

===

“I wanda,” I said to myself as I raised my nose in the air, “I wanda if this brand of shirts is the one that Parris Lampropoulos buys.”

As you might remember if you were reading my emails back this past May, I went to a copywriting conference. Multimillionaire A-list copywriter Parris Lampropoulos was the star there.

The first night, Parris worked the room. As he did, he kept showing off his colorful, patterned shirt. “It’s a Robert Graham,” Parris would say to anyone who expressed interest. “I put his kids through college.”

I brought my nose back down to the pages of Marketing to the Affluent. Sure enough, Dan Kennedy was talking about Robert Graham shirts. And he had this to say:

===

The brand’s owner, Robert Stock, calls customers “connoisseurs.” He says he is in the business of selling “feeling good” — getting favorably noticed, getting compliments, getting bragging rights.

===

My point is that old chestnut, that you are not in the business that you think you are in. At least, that is, if you want people bragging about how much money they spent on a collection of your stuff, instead of treating your offer like a commodity or at best a necessary occasional expense.

That’s all I got for you today. Except for an encouragement to read No B.S. Marketing to the Affluent if you haven’t done so.

It’s a valuable book, and I wish I had read it earlier.

If you wish to read it now, here’s where you can get it:

No B.S Marketing for the Affluent

My first 1-star Amazon review

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It finally happened. I finally got my first 1-star Amazon review.

I wrote back in May about how I had gotten a 1-star review of my “10 Commandments of A-list Copywriters” on Goodreads, a book review platform.

That review was in Serbian, a language that I understand. The gist of the review was an attack on direct response copywriting. “Outdated!” “Cringe!” My poor book, which has the word “copywriters” in the title, apparently attracted somebody who loves to read about a topic they hate.

That’s okay. Because I wrote an email about that review and I profited from it.

But I’m not sure I can profit from my first 1-star Amazon review. Because a while back, Amazon started allowing reviews that don’t say anything, but simply just pick a number of stars.

What precise and profound comment did my reader mean to express by choosing a single star for my book?

Perhaps the reader had some genuine gripe or even a legitimate critique of the actual content.

But perhaps he or she read the book and thought it was great, and wanted to reward me for writing it: “This book is so good it reminds of my home state of Texas! Here’s a lone star fer ya.”

Or perhaps this reader thought the book was too valuable to share, and wanted to discourage others from reading it and getting good ideas from it also.

Unfortunately, we will never know.

Instead, in order to profit from this zero-content review, let me tie it up with something more substantive. And that’s a message I got last week from Kieran Drew.

As you might know, Kieran is a bit of a star in the creative entrepreneur space. He has close to 200k followers on Twitter. He also has a big and growing email newsletter, with over 25k readers.

Earlier this year, Kieran launched a course about writing, High Impact Writing. Over the course of two 5-day launches, he sold over $300,000 worth of this course to his audience.

But back to the message Kieran sent me last week.

​​It simply said, “hope you’re well mate, continuing to spread the good word.”

​​Beneath that was a screenshot of a tweet that Kieran wrote earlier that day:

===

Copywriting is the most important skill for any creator.

My 5 favorite books (if you’re a beginner, read in this order):

1. Adweek Copywriting Handbook
2. Great Leads
3. Cashvertising
4. 10 Commandments of A-list Copywriters
5. Breakthrough Advertising

===

I’ve never read Cashvertising. But the others I have read, and multiple times each. It kind of tickles me to be included on a top-5 copywriting list along with Joe Sugarman and Mark Ford John Forde and Gene Schwartz.

I’ve been pushing my 10 Commandments book pretty hard over the past few days.

Today is last day will be pushing it for a while.

Of course, you can choose to buy it today or you can choose not to. There’s no urgency, beyond the fact that people who care about writing and know about online business success think that what’s inside this book is valuable.

It might be so for you too. If you’d like to stake $5 on it to find out:

https://bejakovic.com/10commandments

My new chore-of-the-month arrived yesterday and is looking at me accusingly

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Yesterday I pushed my way into the lobby of my building — too many grocery bags in my hands — and I peeked into my mailbox.

My ex-girlfriend (still living together) was already by the elevators, holding her own batch of grocery bags. “There’s nothing,” she said. “I checked already.”

But I don’t trust anyone. So I peeked into the mailbox. And I saw it:

A narrow cardboard package that somehow telegraphed class and high-value.

I opened up the mailbox. The ex came over wide-eyed. “What is it? What did you order?”

Frankly, I had no idea.

The package was postmarked UK. I thought for a minute. And then I remembered.

I’d signed up to a magazine-of-the-month club a while back. Each month, they send you a new magazine, so you can get exposed to new stuff, be entertained, have new email fodder.

This was my first issue.

I couldn’t wait to see what I got. I tore open the cardboard package right there in the lobby.

Inside was more beautiful paper packaging. I felt bad ripping it apart. In the elevator up to the apartment, I tried to peel it open carefully. But impatience to see my cool new magazine bubbled over.

I ripped up the paper packaging as well.

As I entered my apartment, I could finally get at the fascinating and intriguing contents inside. And what I found was:

A squat, black cover, showing a hand holding a spoon, and taking a bit of some kind of unidentified mass from a platter, which was held by another hand.

A vague, arty photo. There was nothing else on the cover except the magazine title. Not a good start.

I flipped to the back.

​​”FEATURING,” the back cover said, “Fiction:” and then a long list of contributors. “Poetry:” and then another long list of contributors. “Art and photography:” and then more contributors.

“Ugh,” I sighed. “This feels like it’s gonna be work.”

I tossed my new chore-of-the-month onto the little stand next to the couch, where it’s still sitting, in its shrink-wrap. I’ll have to schedule a time during my work hours to sit down and face this obligation.

In case you’re wondering how this could possibly be relevant to you:

Between 2017 and 2021, I subscribed to Ben Settle’s Email Players print newsletter.

After I decided to unsubscribe, I asked myself why. What did it?

There were several logical reasons.

But I realized that the real, emotional reason was simply that reading Email Players had become a chore.

I’m sure there were still some valuable ideas in each issue. But it was no longer fun to read.

I kept looking at it sitting there by my couch, and thinking, “Ugh. There’s that to do.” And since Email Players is hardly the only source of valuable ideas in the universe, I decided to unsubscribe.

I myself am now planning a subscription offer, a community around newsletters, which I’m planning to call Publishers Club.

But I realize that — and here’s the takeaway of today’s email — value notwithstanding, my subscription offer will have to be enjoyable and even fun if people will have any chance of getting value out of it.

So I am appealing to you for help and input.

Write in and tell me one subscription offer that you pay for, and that you actually enjoy or even look forward to.

It could be a newsletter, a community, a magazine, a magazine-of-the-month club, a streaming service, whatever.

For bonus points, tell me what makes this subscription offer enjoyable or even fun.

In return, I will 1) telepathically send you good vibes along with my gratitude and 2) reply via email and tell you the only subscription offer I am currently enjoying, and why I suspect I am enjoying it.

I’ve mentioned this subscription offer in passing a few times in the past. But I’d say chances are about 99.9% you do not know what I have in mind.

​​If you’d like to know, write me with your fun or enjoyable subscriptions, and we can do a tit-for-tat trade.

Free new newsletter idea

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Today I want to give you an idea for a new newsletter, free for you if you want to run with it. But first, a bit o’ background:

A couple days ago I was at the gym, stretching and listening to one of only two podcasts I ever listen to, Mike Mandel’s Brain Software Podcast.

In this episode Mike had a guest, Scott Adams of Dilbert and Trump fame/infamy. Adams has written a new book, and he’s going around to promote it.

I finished listening to that podcast but I was still not done with the gym. The podcast app jumped to the new episode of the second of only two podcasts I ever listen to, the James Altucher Show.

In this episode, James had a guest, also Scott Adams, still promoting his new book.

That’s the background. It’s relevant because Adams’s new book is called Reframe your Brain. It’s all about reframes — different ways to look at situations, changes in perspectives that make you happier, wiser, or simply more effective.

My point in telling you this is to show you that now is a good moment to launch a newsletter, one I have been thinking about for along time, exactly on this topic.

I was planning on launching this newsletter myself.

​​But I simply have no time to do it along with this marketing newsletter you’re reading now and the other health one I’ve got running.

​​So I’m giving you the idea if you want it, for free.

The name I thought of for this newsletter was Great Reframes. It would be in the vein of Letters of Note, in case you know that.

Each issue would simply give readers an interesting and valuable reframe, along with a bit of a story or historical anecdote to make it stick. For example, your first issue could cover one of the classic and most powerful reframes of all time:

“Pain is just weakness leaving the body”

… which is how Arnold Schwarzenegger hypnotized himself into pushing harder at the gym, and how he ultimately won seven Mr. Olympia titles.

I’ve been collecting such reframes for a while. I got a few dozen of ’em so far. They’re everywhere once you get yer antennae up.

Scott Adams collected a bunch of his own reframes into his book. Scott’s book is both a resource for you if you choose to launch this newsletter, and it’s also free publicity, a horse to ride, an occasion to justify your new newsletter. The time to get going is now.

“Yea sure,” you say, “but what about the money? Weakness leaving the body is nice and all, but how about some money entering my wallet?”

If you want to monetize this newsletter, then you got a few options, depending on what you like to do:

You can position this Great Reframes newsletter as a resource for investors, along the lines of Morgan Housel’s Psychology of Money.

​​You could make the reasonable claim that a change in perspective is an invaluable investing tool. At the end of each issue, you could simply pitch stuff that would be interesting to investors — exclusive access, high-priced analysis.

Or if you want to promote yourself and your writing services, you could position this as being an inspiring resource for entrepreneurs and hustlers.

​​You could get entrepreneurs all motivated and inspired with your reframe, and then simply suggest they hire you to write whatever it is you write, since you’ve just demonstrated you can do it well.

Or you could go full-consumer, and simply aim this at self-help junkies. Give them a new reframe in each issue, and then sell them courses, retreats, coaching, whatever.

So there you go. In the slightly modified words of info publisher Bernarr MacFadden:

“Not having your own newsletter is a crime — don’t be a criminal”

… which is another good reframe for you to use in an issue of your new newsletter.

And as I said yesterday, if you do decide to create this newsletter, and you need a platform to actually send your newsletter and a website to get people to opt in to it, then I recommend Beehiiv.

Beehiiv is what I use for my own health newsletter, and it’s great, a rare piece of online software that works well and is a pleasure to use.

​​In case you’d like to get this newsletter started now, for free, go here:

https://bejakovic.com/beehiiv

Jim Camp, plagiarist

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Last week, Ben Settle sent out an email in which he quoted a reader who said the following about negotiation coach Jim Camp:

“… his whole system for the most part comes from Dave Sandler and he never gives him credit, ever that I’ve heard. Now I realize he has done many things to make him an expert but he has never anywhere I’ve heard even mentioned Sandler.”

Ben is a big Jim Camp fan, and has infected many of his readers, me among them, with Jim Camp’s authority.

Ben shrugged off his reader’s comment, and said he had never heard of Sandler.

​​Neither had I. But I looked Sandler up. He was a sales trainer and he died in 1995.

I found a book of 49 of Sandler’s “Timeless Selling Principles.” Most of the rules line up very well with Camp’s system. And some line up exactly.

​​Take a quick look over the specific language in the chapter headings and summaries below, and you’ll see that Jim Camp was in fact taking a lot from Sandler. ​​From the book:

* “Don’t spill your candy in the lobby” [Camp swapped in “beans” for “candy”]

* “The best sales presentation you’ll ever give, the prospect will never see” [taken word-for-word]

* “The bottom line of professional selling is going to the bank” [Camp said “bottom line of negotiation…”]

* “You must be comfortable telling your prospect that it’s OK to say ‘No.’ You must also be comfortable hearing and accepting ‘No.'” [Camp used this pretty much word-for-word, and summed it up with the title of his book, Start With No.]

In that Ben Settle email, Ben wrote, “If you learn something that’s not common knowledge from a particular source it’s good to give credit.”

I’ve read and listened to Camp a lot, but I’ve never read or heard Camp credit Dave Sandler. I’ve heard him mention Peter Drucker, Ralph Waldo Emerson, even Gloria Steinam, but never Sandler. (I checked just now, and Sandler is credited once, among 20 other mentors, at the end of Start With No.)

So now what? Is Jim Camp really a plagiarist? Or did he at least snub an influential mentor by not crediting him enough?

It might be interesting for the gossip, but on a practical level, I couldn’t care less.

As I wrote a long time ago in this newsletter, I’m less interested in attribution than in ideas that work.

Jim Camp’s system works. I know because I’ve used it and seen it work.

But is it really Camp’s system? Or Sandler’s system? Or somebody else’s who came before Sandler? Or some amalgam?

Instead of agonizing over those tough questions, I would like to give you a better, easier question to ponder:

Do you remember any of Sandler’s points above?

​​The real value in this email is those five points, not a dogpile on the topic of whether Camp gave due credit or not.

And yet, I doubt one person in a hundred will remember any of Sandler’s ideas above from this email… while many will remember that I wrote an email with the subject line, “Jim Camp, plagiarist.”

No judgment there. Such is the human brain — wired for human action and drama. You can gripe about it and fight it without effect, or you can simply accept it and work with it.

As I wrote once before, it’s your choice whether you want to be subtle or savage in how you work with it.

What is not your choice is how people’s brains work, and what kinds of messages they respond to.

​​And the most condensed and powerful type of message that people respond to… well, you can read more about that here:

https://bejakovic.com/cr/

Psychographics of prospective copywriting clients

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Last week, I advertised a writing job through this newsletter.

I got a few dozen applications coming in. As a result, I could confirm first-hand what I had figured out second-hand a long time ago, and that is the psychographics of prospective copywriting clients.

In case you’re curious, I’ll share these psychographics with you:

1. Prospective clients are busy

Copywriting clients have their own businesses to run and lots of other plates to spin. That’s why they are looking for a writer instead of writing themselves. It’s also how they have money to pay you.

2. Prospective clients do not enjoy the work of hiring a copywriter

Resumes/application emails are not fun to read. Neither is wit — not when it’s jammed like a head of lettuce into a job application. Neither are random samples of sales copy — not unless the client happens to be a member of the target audience for that copy, and even then.

3. Prospective clients will be swamped with applications

My list is not huge. I still got a few dozen applications following just one email. When I advertised on Upwork in the past, I got still more applications, towards 100, coming in for a single advertised writing job.

So what to do if you are a freelance copywriter looking for work?

The best way I found around the nasty psychographics above was to get into a position where I don’t have to apply for copywriting jobs, ever.

Yes, it can be done.

You can put yourself into a position where clients get referred to you or even seek you out — specifically because they are busy… and do not enjoy the work of hiring a copywriter… and do not want to be swamped with applications.

The trouble is, getting into such a position takes time or luck or ideally both.

So let me tell you about the second-best way.

This second-best way is designed to take into account the three psychographic elements above. By my estimate, it boosts your chances of winning a job about 20x-30x.

I’ve used this strategy while I was still applying to copywriting jobs, both when I was on Upwork and later off it, often winning out against 50+ other hungry copywriters.

I used this strategy to win 4- and 5-figure copywriting jobs, even when I was new in the industry and had little to nothing to say for myself… and also later, when I was more established, but I really wanted a specific job because it was such a great opportunity for whatever reason.

If that’s got you curious, then you can find this job application strategy described in detail in a short training I call Copywriting Portfolio Secrets. Earlier this year, I got a testimonial about this training from copywriter Kevin Wood:

===

Yo!

Your copywriting portfolio secrets workshop works like magic, even on Upwork in 2023.

[censored – Kevin explains how he applied the ideas in Copywriting Portfolio Secrets, with the result being…]

Pitched 100/hr with no job history, no reviews, only one ongoing job since they use Upwork to pay freelancers.

Got the job the next day. Should be a solid 3-4k/mo for the foreseeable future.

Shit works!

If you’re selling that training separately, I’d be happy to write up a better testimonial you can use.

===

I’ve sold Copywriting Portfolio Secrets previously for $97, but I’m giving it away for free now as a bonus to anyone who gets the Infostack copywriting bundle.

You can find out more about that bundle at the link below. But before you go there, here are three other free bonuses I will send you to complement the bundle and Bonus #1, Copywriting Portfolio Secrets:

Bonus #2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….

Bonus #3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally, my bonus stack also includes…

Bonus #4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.

(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value and inspiration, yours for just $49…

… or if you want my add-on bonuses for their $25,197/∞ value, yours free…

… then here’s what to do:

1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack

2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.

Important:

Infostack’s bundle offer is live now and will go on until next week, but I will only be promoting it until tomorrow, Friday, at 8:31pm CET.

That’s how long my offer with the bonuses above is good for. Your gotta buy this bundle before Friday at 8:31pm CET to get my bonuses. So if you know you want them, why not get them now?