Climate change is bullshit

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If you identify as right-leaning, at least in the American sense, then there’s a good chance you already suspect climate change is bullshit.

In that case, I’m not telling you anything new.

On the other hand, if you identify as left-leaning, at least in the American sense, then you should know that “climate change” is in fact bullshit.

The term was a kind of red herring proposed back in 2002 by a Republican pollster, Frank Luntz, in a memo to the administration of President George W. Bush. Luntz wrote:

“‘Climate change’ is less frightening than ‘global warming.’ As one focus group participant noted, climate change ‘sounds like you’re going from Pittsburgh to Fort Lauderdale.’ While global warming has catastrophic connotations attached to it, climate change suggests a more controllable and less emotional challenge.”

Luntz later distanced himself from this memo and the effects it may have had. But it was too little, too late.

The Bush administration had already taken up the fight for “climate change” at the expense of “global warming.”

​​Over the course of 2023, they started seeing results.

​​Climate change gradually became the standard way to talk about the environment — not just in Bush administration press releases, but among news media, left-leaning politicians, and ultimately the general population.

It’s now 20+ years later.

​​Yesterday was Earth Day.

Mainstream media like the BBC and CNN wrote about the occasion.

So did left-leaning media like NPR and the New York Times.

They all bewailed the fact that not enough is being done. And they all used the term “climate change.”

I have no interest in trying to change your mind one way or another about the environment. I identify as neither right- nor left-leaning, but upright, like a refrigerator.

​​My point is simply to talk about the persuasion aspect of all this, and to highlight what it means for you.
​
Because you might think the lesson here is to simply come up with a sneaky new phrase like “climate change” and snap your finger to make your customers, constituents, or even competitors play the game you want them to play.

Not at all. Here’s a story from George Lakoff, a UC Berkeley professor of linguistics and a kind of Democrat version of Frank Luntz. Lakoff wrote:

“I was once asked if I could reframe — that is, provide a winning slogan for — a global warming bill “by next Tuesday.” I laughed. Effective reframing is the changing of millions of brains to be prepared to recognize a reality. That preparation hadn’t been done.”

It’s possible to reframe the minds of thousands of your customers and even your competitors so they play your game… use your preferred language… and fume against you in a way that only serves you and reinforces what you want.

But it takes some preparation to do that.

There are lots of ways to do that preparation. I’m sure many of them are fine. But my preferred one is simple daily emails like the one you’re reading now.

If you haven’t tried writing daily emails yet, I can recommend it.

​​If you have tried writing daily emails, I can recommend keeping it up.

And if you want some guidance on how to keep it up, and what to put in your emails so you prepare all those minds to recognize a new reality, here’s my “intro to daily emailing” course:

https://bejakovic.com/sme/

Daily emails for non-creative people in 20 minutes or less

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There’s a famous full-page newspaper ad that ran thousands of times with the headline:

“They Thought I Was Crazy To Ship
LIVE MAINE LOBSTERS
As Far As 1,800 Miles From The Ocean”

The lesson from that famous ad is:

​If there’s a killer objection your prospect will have as soon as he hears your offer (“Lobsters in the mail???”), it can make good sense to call out that objection before your reader has a chance to think it, right in your headline (“Yes!!! Lobsters in the mail!”).

Today, print advertising isn’t what it used to be. Instead, today we have email. And in my experience, email has become the new headlines for your sales message.

And since you’re still reading, let me tell you that last summer, when I was putting together the training that eventually became my Simple Money Emails course, I asked my readers for input.

​​One of them, a business owner with a long-running and successful brick-and-mortar business, wrote me to say:

“I’m told that a sales email should be in a story format that tells the story about the client’s fears, concerns, what keeps them up at night etc. Your product or service should solve your prospect’s problem. My challenge is not being creative enough to produce these emails on a consistent basis with relevant content.”

The fact is, you don’t gotta be creative to write daily emails that pull in sales today, and even keep readers reading tomorrow. That’s really a story that people tell themselves because they are thinking too much.

In reality, you can follow the same formula day in and day out. No creativity required. And people will never notice.

I do it pretty much every day. Nobody ever complains. Sales come in. And people read again tomorrow.

If you’d like to find out how you can do it too, take a look here:

​https://bejakovic.com/sme/

The solemnization of your union to your…?

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Dearly beloved—

We are gathered here today so that I may call out a few honourable and dishonourable names:

– Brian Kurtz calls his customers his “online family”

– Dan Kennedy calls his customers his “herd”

– Ben Settle calls his customers his “horde”

Why does this matter? I’m not sure, but it does.

The human brain likes to think in metaphors. It likes to leech emotional context from one thing to another. It likes to take vague and inhuman concepts like “email addresses in a database” and turn that into something more familiar and concrete, like a family or a herd of cattle.

Therefore I require and charge you to think about the kind of metaphor you are using or not using. This will solemnize your union to your audience. I mean, to your tenants. I mean, to your parishioners.

Clearly, my own mixed metaphor still needs some work. But I’m experimenting with it.

Wilt thou experiment as well? Then take a look at the page below, because it might be helpful:

https://bejakovic.com/mve/

Public appeal: What are you eyeing to buy?

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During my CopyHour promo last week, I got a message from a reader who got stung by buying too soon:

===

Man you really gotta start posting an affiliate calendar, your bonuses are always amazing… same case as High Impact Writing. I already bought it on the first round of the year and I will say it was phenomenal. would’ve been great to get it from your affiliate though

===

An affiliate calendar is a smart idea. But the fact is, as things stand, I have no major affiliate offers planned soon. Maybe you can help me with that.

Ask yourself:

Is there anything you’re thinking of buying?

Any course, mastermind, coaching program you have your eye on, you’ve been saving up for, you’re on the fence with?

If there is, write in and let me know.

If it’s an offer that makes sense to promote to my entire list, I will reach out the offer owner and ask about striking some kind of a deal.

And when I do, I will make sure you benefit.

Maybe I can wrangle a sizeable discount on your behalf.

Or maybe I’ll add on valuable bonuses — extra trainings or a community or secret info — that make the original price seem like a steal.

You win. I win. And maybe even that offer owner wins.

So think for a moment. And if something pops up in your mind, let me know.

10 lessons from my CopyHour promo

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I finished my CopyHour promo last night. I can say it was a success.

I made a healthy number of sales and made good money. No, it’s not “buy a chateau in France” kind of money. But if I could do this every week, honestly I would.

I made a list for myself of 10 lessons learned from this promo. Maybe these lessons won’t speak to you at all. Or maybe you’ll find one interesting or valuable point inside. Here goes:

1. I was worried that there would be nobody left to buy. I mean it’s CopyHour. The program has been around for 12 years and 3,000+ people have bought so far. Plus, there’s a lot of overlap between Derek’s list and mine… plus, Justin Goff promoted CopyHour a couple months ago.

“Surely everybody knows CopyHour and has either bought or has decided not to buy…”

But I was wrong. There were people for whom CopyHour was genuinely new. And there were others who were swayed by my bonuses (more on those below).

2. As has happened before when I’ve promoted affiliate offers, people wrote in thanking me for turning them on to a good product or service they hadn’t heard of before. This is a strange phenomenon known as “people are happy to be sold as long as you sell them stuff with their best interest in mind, and you communicate that.”

3. I officially ended the promo with more subscribers on my list than I started with, in spite of sending 10 emails over 3 1/2 days. I’m ascribing that to the following…

4. The event felt lively. In fact it always feels lively when I’m promoting something I haven’t promoted before… when sales are coming in… when sales are coming in from people I had never heard from before, but who turn out to have been reading my emails for a year or more… when I’m pushing out lots of emails quickly… and when even people who are not interested in buying are writing in to comment on the event and the emails.

5. It feels great to promote a solid proven offer that really helps people. And when it feels great, I’m much more ready to work.

6. It feels really nice to promote an offer where I don’t have to do any delivery after the fact. I’m planning to take most of the day off today after I finish this email.

7. Bonuses: The fact that they added up to what CopyHour cost, and even a bit more, made it feel like buy-one-get-one-free to people. Some bought because of that, and wrote in to say so.

9. A few people wrote in to say they were persuaded to buy by a specific bonus among the five I offered. Lesson learned: Keep creating content, keep putting out offers, and even if those offers don’t become evergreen sellers like my Simple Money Emails program, they can still have value.

10. It’s often easier to write 10 emails than to write 1.

I had been really struggling writing emails the past couple days/weeks before promoting CopyHour.

I’ve been looking to make some significant changes in the way I run this newsletter and the kinds of offers I promote.

The result has been a lot of baggage in my head and feeling inhibited when I write and second-guessing myself. Promoting a solid affiliate offer and simply being able to write fun emails cleared that from my head, at least for this week.

All that’s to say:

If you bought CopyHour, thanks again for buying. I hope you will do the work and get the promised results.

And whether or not you bought, I hope my emails over the past few days were still entertaining and maybe even valuable.

I’ll be back tomorrow with something new. I have no idea what yet. But now, it’s time to go have coffee and go for a walk.

Daniel Throssell offers a thought on my CopyHour promo

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This morning, I started my final-day email barrage promoting CopyHour. In reply to my last day’s first email, I got a message from Australia’s best copywriter, Daniel Throssell, who wrote:

===

Can I offer a thought?

If it were me I’d make more of a big deal of how little a burden your extra training will add to the not insignificant time burden of doing CopyHour.

I get the feeling one of the big objections to a program like CopyHour is the massive time & work commitment it entails, and buyers will (justifiably or not) use that as a reason to excuse themselves from the promo. I think a five-bonus stack does you no favours in that regard. But it looks like mostly small, punchy stuff … so you might do well to emphasise each time that it only adds (say) 1 hour of total time to get the benefit of all those bonuses.

Of course it may be presumptuous of me to say that to you, but it was just a thought I had when reading this.

Good luck!

===

As Daniel tends to do, he makes a good point above.

There are two costs to any kind of product. One is the price you pay up front. The other is the effort and time to actually consume or use the beast.

Info product owners often think that the more mere tonnage they pile onto their offer, the better it will sell. But I have personally been turned off by offer smorgasbords that made me think, “Ugh, who’s got the stomach to swallow all those mixed meats…”

So let me take and apply Daniel’s advice:

The core promise for CopyHour is “write six & seven figure copy in the next 90 days.”

Yes, getting there will require work. It’s there in the name — CopyHour.

I encourage you to sign up to CopyHour if you plan to do the work, since that’s the only way to actually get the promised benefits in those 90 days.

If you do decide to join CopyHour today, and you do so before 8:31pm CET using my link below, I will also give you a free bonus, which I’ve taken to calling Red-Hot Copywriting Secrets. This is a bundle of five bite-sized offers which I’ve previously sold for a total of $499.

I won’t overwhelm you now by talking about what each of the five offers is about. I will say that you can use three of these offers as references, meaning you reach for them when you need to, at a cost of just a minute or two of your time.

The remaining two offers inside Red-Hot Copywriting Secrets will take you under an hour total to consume and benefit from — and I have worked hard to make those trainings entertaining as well as valuable.

And now the deadline, always the deadline…

Less than 5 hours remain before I close down my CopyHour promo. If you’d like to get in before then, take a gander now at the CopyHour landing page:

https://bejakovic.com/copyhour

P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses. Like a reader named Esat who just wrote:

===

Hey John!

Just finished buying the CopyHour program by using your affiliate link. Thanks for this – I’d have never seen it if I wasn’t a big fan of you & read your emails.

Please send over my bonuses when you get a chance, thanks.

===

 

Two underused forms of social proof

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One of the most personally useful emails I ever writ up went out with the subject line, “Send me your praise and admiration.”

That email was about something I’d noticed in the famous and immensely successful infomercial for the George Foreman Grill — aka the Mean Lean Fat-Reducing Grillin’ Machine.

What I noticed was that only half the testimonials in that infomercial talked about how great the grill is, and how well it cooks, and how the hamburgers come out delicious.

The other half of the testimonials were just about George Foreman, who really had nothing to do with the grill except that he allowed his name and his signature to be added to it.

So that was the first underused kind of social proof I spotted:

Testimonials that simply sell the person who’s selling.

The other kind of underused social proof I noticed last summer during an affiliate promotion I ran.

I noticed that whenever I featured a message from someone who had just bought via my affiliate link, more people would buy. Even if that comment said nothing spectacular about the offer they had just bought. In other words:

Simple proof that others were buying right now drove still more sales.

And on that note, this morning I woke up to several new notifications that I’d made affiliate sales of CopyHour. And I also saw emails from people who had bought, asking for their bonuses, including this message from a reader named Michael:

===

Hi John,

I hope all is well on your end!

I just wanted to reach out and let you know I signed up for Copy Hour. I have to say, I’ve seen it offered before but your Red-Hot Copywriting Bundle is what sealed the deal.

Thanks for the value you bring to the community.

===

About that Red-Hot Copywriting Bundle…

I am closing my promo of CopyHour tonight at 8:31pm CET — less than 8 hours away. If you join CopyHour before then, using my affiliate link below, I’ll also give you access to the following five free bonuses — code-named Red-Hot Copywriting Bundle:

#1. Copy Zone (price last sold at: $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter. Only ever sold once before, during a flash 24-hour offer in March 2023.

#2. Most Valuable Postcard #2: Ferrari Monster (price last sold at: $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (price last sold at $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (price last sold at: $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (price last sold at: $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

I sold each of those bonuses at the prices listed above. When you add all those prices up, you get a total of $499 in free bonuses. This happens to be more than CopyHour currently sells for.

Again, the deadline to get these bonuses is tonight, 8:31pm CET. If you want ’em, you’ll have to join CopyHour before then.

For more info on that, take a look at Derek’s writeup of how CopyHour works:

https://bejakovic.com/copyhour

P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses.

Get ready

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I’ve just had a large and rich breakfast, fit for an Olympian. Today is the last day of my CopyHour promo, and I had to make sure I had enough calories in me to run the extra laps around the daily email track.

Because the last day of an email promotion is where most of the sales come in.

​​And when I say most, I mean most — 40%-60% of total sales typically come in the last 12-18 hours, even if the promo has been running for a week or more.

That fact always blows my mind.

​​What equally blows my mind is that so many business owners and email marketers don’t take advantage of this, and don’t send out more emails on the last day to highlight that the deadline is here, that the deadline is near, and that missing it will cost their readers dear.

So that’s my advice for you today:

Get ready.

Have a big breakfast that last day of your promo. Send an alert, warning your readers that there will be more emails than usual. Make your content funny, or cute, or excessively valuable — whatever you need to do to get those extra emails out the door.

I’ll have more promo tips like that for you today.

Because I am closing my promo of CopyHour tonight at 8:31pm CET — less than 10 hours away. If you join CopyHour before then, using my affiliate link below, I’ll also give you access to the following five free bonuses, each of which I previously sold for good money:

#1. Copy Zone (price last sold at: $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter. Only ever sold once before, during a flash 24-hour offer in March 2023.

#2. Most Valuable Postcard #2: Ferrari Monster (price last sold at: $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (price last sold at $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (price last sold at: $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (price last sold at: $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

When you add all those prices up, you get a total of $499 in free bonuses. This happens to be more than CopyHour currently sells for.

Again, the deadline to get these bonuses is tonight, 8:31pm CET. If you want ’em, you’ll have to join CopyHour before then.

For more info on that, take a look at Derek’s writeup of how CopyHour works:

https://bejakovic.com/copyhour

P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses.

Red-hot tip for great names for your new offers

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A new reader/buyer writes in with something notable:

===

Hey John,

I found your blog through google a few days ago and I just read the email you sent yesterday about copyhour.

I just purchased trough your link so I was wondering if you could send me access to the Red-Hot Copywriting Secrets bundle?

Thank you!

===

Red-Hot Copywriting Secrets is the name I gave in my email yesterday to the bundle of five free bonuses I’m giving away to people who join CopyHour via my affiliate link.

Here’s why I took note when my reader asked for that by name:

My #1 test for a great name is whether people feed it back to me.

I seed a name somewhere in an email. And if days, weeks, or months later, people still feed that name back to me, I know I’m on to something good.

It’s not a lot of surprise that Red-Hot Copywriting Secrets turned out to be a sticky name. I actually got the “Red-Hot” part from that Gary Bencivenga ad I was talking about in yesterday’s email.

Which is another reason to study and even hand copy old and successful ads like Gary’s. And on that note:

My promo of CopyHour continues, but it will end soon, specifically, tomorrow, Thursday, at 8:31pm CET.

If you join CopyHour before then, I will give you five free bonuses, each of which I previously sold for good money:

#1. Copy Zone (price last sold at: $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter. Only ever sold once before, during a flash 24-hour offer in March 2023.

#2. Most Valuable Postcard #2: Ferrari Monster (price last sold at: $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (price last sold at $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (price last sold at: $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (price last sold at: $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

When you add all those prices up, you get a total of $499 in free bonuses. This happens to be more than CopyHour currently sells for.

That said, don’t join CopyHour just to get my free bonuses. Join because you decide that you will do the work involved in CopyHour, and that you will benefit from it.

For more info on that, take a look at Derek’s writeup of how CopyHour works:

https://bejakovic.com/copyhour

P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses.

Announcing: Red-Hot Copywriting Secrets

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I’m excited to announce my new offer, Red-Hot Copywriting Secrets.

​​I’ll tell you about this new offer in a moment, but first I want to share a valuable marketing tip with you. Here goes:

Back in the 1990s, Gary Bencivenga, widely believed by marketing experts to be the greatest living copywriter, sold a little offer of his own.

Gary’s offer was a book of tips for winning jobs. He sold it via ads in USA Today, like this:

Headline — “Do you make these mistakes in job interviews?”

Offer — The core book, “Interviews that Win Jobs,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “How to Answer the 64 Toughest Interview Questions.”

So far, so standard.

Except, I am a bit of an amateur advertising sleuth.

And so I happen to know that Gary also ran a second ad for a second book about job and interview tips.

He sold this second offer via ads USA Today, like this:

Headline — “Job hunting? How well can YOU answer these 64 toughest interview questions?”

Offer — The core book, “How to Answer the 64 Toughest Interview Questions,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “Interviews that Win Jobs.”

So that’s my little tip for you today:

Do what Gary did, and double your front-end offers by selling both your bonus and your core offer.

This will force you to make both offer and bonus sexy and appealing.

​​And it will add legitimacy and authority when you say that the bonus sells for $49.95, as opposed to the mealy-mouthed alternative of so many marketers, valued at $49.95.

I don’t bring up this Gary Bencivenga tip by accident.

I bring it up because I discovered this tip back in the decade of the 2010s, when I spent 100+ hours copying old and successful ads by hand, including both of Gary’s jobs ads.

I doubt that I would have spotted Gary’s doubled-up offer had I simply “read” Gary’s first ad, skimmed past that “selling nationally for $49.95” at the very end, and tossed the ad aside.

That to me is the value of hand-copying ads and sales letters.

Other people ascribe magic to the actual neurology of copying stuff out by hand.

I’ve personally never experienced that. But I have found the process of copying ads immensely valuable because it forced me to sit and really examine ads carefully, and spot many of the valuable details that make them work, which I would have missed otherwise.

Which brings me to my new offer. It’s a special, one-time bundle called Red-Hot Copywriting Secrets. Inside this unique bundle, you can find the following:

#1. Copy Zone (selling nationally for $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter.

#2. Most Valuable Postcard #2: Ferrari Monster (selling nationally for $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (selling nationally for $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (selling nationally for $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (selling nationally for $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

The trainings inside Red-Hot Copywriting Secrets sell nationally for a total of $499.

But you can get this bundle at a discounted price of just $497 — if you act by this Thursday at 8:31pm CET, using the link below.

Plus, if you get Red-Hot Copywriting Secrets before the deadline, I’ll also add in a free bonus, membership in Derek Johanson’s CopyHour program.

​​CopyHour sells nationally, and internationally, for $497. But it’s yours free when you get Red-Hot Copywriting Secrets.

​​To get both before the doors close:

https://bejakovic.com/copyhour

P.S. If you do get Red-Hot Copywriting Secrets, write me and say so. Due to the quirks of the above sales cart, I can only see the first name of who’s bought, and not the email. So write me and say you bought, and I’ll make sure you get both Red-Hot Copywriting Secrets and access to CopyHour.