I’ve recently been working on an advertorial for an upcoming mining ICO.
An advertorial, in case you don’t know, is a piece of marketing copy.
It looks and reads like an article, but it’s actually designed to sell. It’s basically less pushy (and more impartial seeming) than a regular sales page.
Anyways, the main thing about an advertorial is the “angle” behind it. This is the big idea that’s going to catch the reader’s attention and then lead into the sales pitch.
Here is one possible angle for a mining ICO.
It’s the classic Problem-Agitate-Solution.
First you state the problem. In this case, we could say, “the Bitcoin train has passed.”
Then you agitate that a bit:
Imagine the big grin you’d have on your face today, if only you had invested in 5 or 10 Bitcoin just one year ago. Each day, you could get up, check the most recent Bitcoin price increase, and see that your little Bitcoin hoard is now worth $5,000 more… $10,000 more… even $50,000 more.
Over that one year, you would have increased your investment 20 times!
You could have turned $1,000 into $20,000…
$5,000 into $100,000…
$50,000 into a cool $1 million!
Yep, it certainly would have been great.
But here’s the brutal truth. The train has passed.
Even if you invest today, you will only get meager returns by comparison, because the price of Bitcoin is already so high. Today, each new dollar of Bitcoin value only translates into a small percentage increase. And if you do invest, you might be buying into BTC right before this bubble pops, and you might lose 90% or more of the money you put in.
Finally, you offer a solution: “Sidestep the bubble entirely, and don’t buy Bitcoin. Mine it instead.”
At this point, you can tie into the ICO, and you’re off to the races.
This is just one possible angle, of about a half-dozen common options, such as winners-vs-losers, or predicting the future.
I won’t list them all out here, but if you’re interested in advertising your ICO in this way, here’s where you can find out more: