For much of my life, I’ve had sympathy for Flat Earthers
I’ve got a free Skool group called Daily Email House.
It recently crossed 500 members.
Last winter, I ran an auction in the group and the winning bid (by the “Fractional CMO Whisperer,” Nick Bandy) came in at $31k.
I am now looking for two partners for Daily Email House, to help me run the group and to share in the profits.
If you are interested, you can find more details here:
https://www.skool.com/daily-email-house/looking-for-two-daily-email-house-partners
Over the past year, I’ve been promoting a recurring affiliate offer.
I won’t name the offer here because I am not promoting it in this email, and I don’t want to muddy the waters. But I’ve promoted it in other emails, and if you read my emails on occasion, there’s a good chance you know what offer I mean. It’s a $111/month community by another dude, built largely on that dude’s authority.
Frankly, a recurring affiliate offer, particularly one built around a person, is a very hard sell.
People are in general not crazy about being billed recurring, and you typically have to bribe, bully, or bamboozle them into it.
But selling a recurring offer, built around another guru’s authority, as an affiliate, is a much harder ask.
People are willing to buy, however grudgingly, continuity as a way of being closer to their favorite guru.
But if that guru is not their favorite guru, or if they don’t know him at all, a continuity pitch becomes doubly hard.
And yet, I have lately had success selling this recurring affiliate offer.
I haven’t had TREMENDOUS success — I am not yet living in Margaritaville, drunk and flipflopped, wishing I had a reason to go back to work, but damn it — the passive affiliate income just keep rolling in.
No, I’m not there yet. But I am getting people to sign up for this affiliate recurring offer. One person here, another there, sometimes two at a time, including with a couple emails last month. It begins to add up.
What’s my secret?
I don’t have one. I have 10. (I sat down yesterday and made a list.)
I will tell you the first item on my list. Let me set it up by sharing what I heard from one guy who signed up for this recurring affiliate offer last month. I asked him what made him do it. He replied:
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You sold me on it when you promoted it a year or so ago, I just didn’t have the cash — now I do, so I’m making the investment!
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He wanted to join last year… but didn’t. Conditions weren’t right then. Now here’s a little thought experiment:
Do you think this dude would have remembered and decided to finally sign up for this recurring affiliate offer last month, had I not reminded him, and stoked the fire, a dozen times over the past year, including several times last month?
My guess is, no. No. NO.
And therein lies first great “secret” to how I’ve been able to sell recurring affiliate offers:
Regular, ongoing promotion.
That might seem… obvious. Painfully obvious.
But how many people do it?
What most people will do is, write an email or two, or still worse, drop in some affiliate “swipes” that the offer owner gives them.
Most likely, this makes them ZERO sales. So folks conclude that 1) affiliate marketing sucks 2) email marketing sucks 3) the offer they promoted is no good 4) their list sucks 5) the world is a dangerous and dark place.
I think my point is clear but I’ve been wrong before.
So my point, once more, is to keep emailing, to keep repeating yourself, to keep putting your offer out there. It works with recurring affiliate offers, and it works with other kinds of offers too.
Let me take my own advice:
I have a recurring offer. It’s called Daily Email Habit.
Maybe you’d like to sign up for it today simply because you like my emails and you feel warm and fuzzy about me.
Or maybe you want to sign up for it today for your own self-benefit — because you want to start and stick with a daily email habit that allows you to sell your own offers, or affiliate offers, including recurring affiliate offers, while having lots of knock-on benefits, like greater standing in your industry, greater expertise, and greater stability in your life and work.
Either way, to encourage you to act now, rather than next year, I have as a bonus a mini-report I’ve prepared called how to sell “How I sell recurring affiliate offers.” It contains all 10 items — I hesitate to call them secrets, but you can if you like — that I identified with yesterday.
The first one you know. The other 9 you don’t, and while you might be able to guess a few, I doubt you could guess all.
I will be linking to that “How I sell recurring affiliate offers” mini-report in tomorrow’s Daily Email Habit email, which goes out at 9am CET/3am EST/12pm PST, a little over 12 hours from now.
If you want to get that mini-report, you will have to be signed up to Daily Email Habit before then. For the full details on this recurring offer, or to sign up in time for the mini-report:
I have this course, called Simple Money Emails, about how to write sales emails that make money today and keep readers reading tomorrow.
Simple Money Emails sells for $197.
You can buy it today, via the affiliate link below (yes, affiliate link, even though it’s my course), and get a bonus that “sold nearly 100 copies at $297 when it debuted several years ago.”
In case you’re curious or confused about this unusual offer:
This morning, I woke up to see a broadcast email by the world’s most obsessed ad archivist, Lawrence Bernstein. Lawrence decided to promote Simple Money Emails today to his list as an affiliate offer. The background as to why Lawrence is promoting Simple Money Emails, in his own words:
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Back in September of 2024, I ran a quick campaign to my house file for a compilation of ads from the great fascinations copywriter, Mel Martin.
The price for the compilation was a princely $7. I’m a big believer in having as many names of people in your database as possible…
Who’ve given you money
…versus a legion of free opt-ins. There’s something magical that happens, even with such a seemingly trivial transaction, and that seven-dollar buyer can turn into $100,000 in business. I’ve seen it happen.
As far as I can tell, John Bejakovic has a similarly sized list to my own.
And we sent approximately the same number of emails to promote the exact same product.
The difference?
Bejakovic bested Bernstein by 44.34%
153 sales vs. 106 sales
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What made the difference?
Why did I make 153 sales to Lawrence’s 106, even though our lists are the same size… even though we sent the same number of emails… even though it was Lawrence’s offer on sale, which if anything should sell better to his list than to an affiliate’s list?
Lawrence’s answer to this conundrum is that it all comes down to the kinds of emails I send.
That’s why Lawrence is promoting Simple Money Emails today, because that course lays out how I write simple, effective, daily emails like the ones I used to promote Lawrence’s offer… and my offers… and dozens of offers for clients, including some for whom I made $4k-$5k worth of sales via email, every day.
And to sweeten the pot, Lawrence is also throwing in a training called Airmail Advantage, which he says “sold nearly 100 copies at $297 when it debuted several years ago.”
Airmail Advantage is a collection of proven direct marketing ideas and campaigns, all direct mail, some of which go back 100 years and all of which — gasp — are still being used today by undercover and smart direct response businesses.
Do you wanna write simple money-making emails, or know how I advise people to write such emails?
Do you wanna get a bunch of little-known direct marketing strategies, tricks, and hacks, which you can legitimately use today?
You can get both today, at the following link:
https://lawrencebernstein–desertkite.thrivecart.com/simple-money-emails
P.S. If you buy Simple Money Emails today, I’ll send you a link to get Lawrence’s Airmail Advantage. You don’t need to do anything extra, just bear with me, because I’m doing this by hand. And if you bought Simple Money Emails in the past… sigh. I asked Lawrence. He agreed to extend the same bonus offer to you as well. Just write me and ask.
“An uneasy, necessitous, busy, rich man seems to me more miserable than he that is simply poor.”
– Michel de Montaigne
Consider this my last warning, threat, and statement of opportunity to grab Dawn Apuan’s time-saving offer for copywriters who write for coaches and consultants.
Dawn’s offer is about saving yourself time, and delivering more copy to more clients in less time.
Dawn says her AI gizmo, to which she is selling the blueprints until tonight, has saved her 30-40 hours a week. Other copywriters say Dawn’s system has save them “at least 20 hours per week” and “cut my work time in half.”
Because, as Montaigne says, an uneasy, necessitous, busy copywriter is even more miserable than a copywriter who simply has no clients.
Dawn’s offer can help you stop being uneasy, necessitous, and busy.
This offer ends tonight, I’m presuming at 11:59 PST, since dawn lives around Seattle.
If you want to get this before it disappears, go here for more details before time runs out:
https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants
P.S. I recently recorded a call with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.
Today is the last day to grab Dawn Apuan’s time-saving AI system for copywriters who work with coaches and consultants.
When I first wrote to promote Dawn’s offer and linked to her sales page, I got a reply from a copywriter in my audience who wrote:
“If anything, her sales page is a reason to NOT buy it…”
… presumably meaning, professional copywriters can tell this sales page, which was written with the help of Dawn’s AI gizmo, is 1) not good copy, or 2) sounds like it’s written by AI, or 3) both.
Well about that.
Like I said, Dawn writes for coaches and consultants. It’s a specific style of copy, with a specific structure and tone.
I’m not advising you to get and use Dawn’s system if you write financial copy (go apprentice at Agora) or if you sell bizopp (read and model my emails).
But if, like Dawn, you write or want to write for coaches and consultants, then her AI system can save you time (on the order of 20+ hours per week, as per case studies on her sales page) and produce copy that clients will be happy with and that will get them results.
How do I know clients will be happy with it and get results from it?
I’m taking it on Dawn’s word. I know for a fact that Dawn is more successful than 99% of copywriters out there, and she specializes in this coach and consultant market.
Like I wrote in previous emails, Dawn has been a resident copywriting guru in a half dozen copywriting communities, which is also one way she has been able to get paid (!) to get clients and get them easily.
She has been delivering copy to many clients for a while now, using the same system she is selling here. She continues to do it, and I’m assuming that means that this copy makes the clients happy.
“Sure sure,” I hear somebody in the back say. “But maybe Dawn is just really good at selling herself as a copywriter and selling her copy to clients. That still doesn’t mean that her copy is actually good or that it gets clients results. Maybe her clients are just too naive to know otherwise.”
For that, all I can really tell you is a little story that Dawn shared with me recently, during a call in which I interviewed her about how she has managed to get a half dozen paid copy guru positions inside business communities.
Speaking about how easy and natural it’s been for her to get clients in this way, Dawn said:
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And then they hear about your results. I had one lady in that group where we met every week, and she did hire me outside as well. But she was like, “I show up to these calls every single week, because every week I do what Dawn says, and every week I make more money.”
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My point being, if you think you know good copy, meaning results-getting copy, for coaches and consultants, and if you are sure that what Dawn is producing is not it, then you are frankly wrong.
Again, I’m going on that by Dawn’s experience and the results she has gotten for her own clients, using both her typing fingers and the AI-ified version of that, which she is selling the blueprints to now.
Dawn’s modestly priced, DIY offer disappears tonight, to be replaced with a cohort format that will be 10x more expensive.
If you don’t want to pay 10x more, if you do write or want to write for coaches and consultants, then here’s my full (bizoppy) pitch for Dawn’s system:
https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants
P.S. I recorded that call I did with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.
Four days ago, I sent an email with the subject line:
“If you’re a copywriter and you write for coaches and consultants”
In that email, I was promoting a timesaving AI offer by copywriter Dawn Apuan. Dawn has built an AI gizmo that she says has cut 30-40 hours from her workweek, and other copywriters that Dawn has shared her system with say it’s cut their working time in half or saved them 20 hours a week.
I sent that email out as a test. I like Dawn, I know she’s legit, and the offer sounded good to me. Would my list agree?
I checked my affiliate sales dashboard the next day. Zero sales. Oh well.
I have this policy, the “No Spinach” policy.
I no longer try to shove anything down my audience’s throat just because I think it’s good for them. Sure, I’ll test things out. But I’ll only keep promoting something to my list if it’s good for them AND it does something good for me, like make me sales.
And so, since I figured I had made zero sales of Dawn’s offer, I moved on, to shinier and more opportunityish pastures. And then this morning, I got a message from Dawn:
“Hey John! Not sure when your promo wraps but you’ve got 4 sales so far plus bumps and 2 upsells :)”
I checked the affiliate dashboard to see what exactly that means.
$700+ in affiliate commissions so far.
All right, fine. Here I am again, promoting Dawn’s timesaving, spinach-free, AI system for copywriters who write for coaches and consultants.
It was a good offer 4 days ago. It is still a good offer. And it seems that at least some people on my list want it.
Maybe you would want it too? If you are curious, you can find my writeup of this offer below. But fair warning. Thanks to my dawdling and carelessness, the deadline for this offer is nigh, exceedingly nigh.
If you want to get in before this offer disappears, head over here for more details:
https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants
A while back (and now for all I know), there was an online business guru who built his brand on the slogan:
“Likes ain’t cash”
Except, likes are cash, or actually better, at least if you know where to look.
Today is Monday, which is quickly turning into my day to promote Travis Sago’s Royalty Ronin community, of which I myself am a paying member, and have been a member for over two years.
Travis’s Ronin community is about making money online.
It’s very engaged, just as it is, even though the entire group is only about 500 members. People post and comment a lot every day, as does Travis.
And yet, Travis will soon be running a month-long contest to get members to post even more, to comment even more, to engage even more.
The winners will be determined by — you guessed it — likes.
As for the prizes, they will come in the form of licensing rights to Travis’s IP (most of his courses and trainings sell for $2k+), in the form of distribution to Travis’s audiences (I’m guessing Ronin, plus Travis’s other Skool communities, and maybe his email list), as well as Travis’s help running the campaign.
In other words, the winner will get a product to sell… an audience to sell it to… and Travis’s help in selling it. And frankly, I don’t know anybody online who is as good at running sales campaigns as Travis is.
Insert a saying here about how you cannot lead a horse to water, but you can teach him how to fish—
—you know what I mean. Cash is nice. But cash + evergreen assets + newfound knowledge on how to sell those assets is much nicer.
Of course, there’s great value in winning Travis’s contest even without the official prizes.
If you don’t know what that value is, then you must be less of an egomaniac than I am.
All I can say is, I myself keep swinging back and forth between the idea of not participating in Travis’s challenge (I have enough to do already, without competing in a contest that involves lots of posting and commenting) and participating in it (I would love to win, just so I can inflate my ego, and the prizes genuinely sound nice).
Anyways, I’m telling you all this for two reasons:
1. Reason one is to promote Ronin. Maybe you are curious to see this contest unfold. Or maybe you yourself want to go into Ronin, and start implementing some of the stuff that Travis teaches there, and report on your results. In my experience, that kind of content always gets the most likes. If you dedicate yourself to it for a month, you have a legit shot at winning, and you have a legit shot at making tens of thousands of dollars even if you don’t win, simply by implementing what Travis teaches.
2. Along with being an expert in running sales campaigns, Travis is also an expert in community management. This challenge idea is one that you can try for your own community in order to boost engagement and to get a ton of content generated for your group for free. (Travis has more such ideas inside Ronin.)
Anyways, Travis’s contest kicks off in a few days. If you’d like to try out Ronin, either to observe the contest from the sidelines, or better yet, to participate, Travis offers a free 7-day trial, which you can find here:
P.S. If you sign up for the trial to Ronin and then write a post inside the group to introduce yourself, write me a message and let me know. I have several bonuses with your name on them.
This morning, I woke up to a ThriveCart sale notification.
“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.
The notification revealed its secrets, and told me the new sale I made:
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Emails That Did Well – $79
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“Emails that did well” is an offer made earlier this week, in one email only.
After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:
“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”
Yes, it’s pretty much like Nick says, minus the laughing.
I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.
After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.
And I made a non-zero amount of sales as a result. As for how non-zero?
That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.
But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:
The first email I ever wrote to my list on the topic of positioning came in 2020.
In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.
The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.
Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.
An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.
In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.
That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.
If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details:
I’ve been traveling the past week, first to Belgrade to visit my ex flatmate Sasha, and now to my hometown of Zagreb to visit family. I know, riveting stuff.
I’m telling you this for context. My mind’s not really on work, and it hasn’t been for days now. Nonetheless, I make a daily commitment to write this daily email. But since my mind hasn’t been on work, I find myself depleted of ideas.
What to write about… today?
When I find myself in situations like this, one of my go-to’s is to check Hacker News, an online newsboard curated by nerds. There’s often something there to jog my vacation-y brain into action.
And so it was today.
I found a trending story called “AI 2040: Plan A.”
In a nutshell, a bunch of nerds (again) got together and wrote up a bunch of scenarios of how, by 2040, AI will either destroy us or it will destroy the things we love, like freedom.
Yawn, I said.
(Bear with me, because this finally gets relevant to you, at least if you have a personal brand or if you write online.)
I asked myself why I was yawning at this trending story about a catastrophic prediction of the highest relevance to the human race.
The answer that came was that people have been dooming about AI for a while now. In other words, the prediction itself is nothing new. Plus, the timeline for the prediction is 2040, which in AI years might as well be 3040.
Now here’s the interesting bit:
This same bunch of nerds who wrote the “AI 2040” report wrote another report back in 2025.
That report was called “AI 2027.” It predicted that by 2027, AI would have superhuman intelligence, at least in the AI-programming realm, with all sorts of technological, political, and economic circumstances that we could see, all within 24 months.
I remember reading that report when it came out and being really captivated by it. Maybe I even wrote an email about it then.
So what’s the difference? Why did the 2025 report captivate me and this new report did not?
Again, the prediction in 2025 was something I had heard a million times before — that AI would eventually become better than humans, and it would lead to this “much better than humans” loop, with crazy consequences.
But the unique thing with the earlier report was the very tight deadline — within just 2 years of the writing of the report.
So let’s pull it all together in a way that pays finally this off for you:
1. I recently wrote an email in which I shared consulting guru Alan Weiss’s advice to people who want to be seen as experts:
“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”
2. In order for a prediction to have value, you need one of two things to be true, or preferably both. You either have to make a prediction others haven’t heard before, or you have to make a prediction with a much sooner and more definite timeline than others have made before.
Standup comedian Andrew Schulz once said:
“Comedy is a bullfight, and the premise is the bull. You want a big dangerous bull. The crowd boos if you’re fighting a baby bull.”
And so it is with making predictions.
Speaking of:
Let me tell you about Influence 2027.
A couple weeks ago, The Economist reported that in 2026 the hottest new hires at Open AI and Anthropic are not programmers or data scientists. Rather, they are philosophy majors, who are helping shape the AI models in all sorts of Socratic and Platonic ways.
But that’s so 2026. Here’s my prediction for 2027:
In 2027, the hottest hires at OpenAI and Anthropic will not be programmers, data, scientists, OR philosophers.
Rather, they will be direct response copywriters, standup comedians, stage magicians, and other influence professionals, who understand the triggers and tradeoffs of human psychological drives.
In 2027, knowledge of human psychology, and specifically, of human motivations and inhibitions, will become the deciding factor whether the AI-generated stuff you produce gets people to move, or gets them to yawn, just like that “AI 2040” report made me yawn earlier today.
If you wanna be ready for this heady future, which is coming up imminently, my recommendation is to learn from the best of the best of influence professionals, across many disciplines, and to focus on what they all do in common.
Fortunately, I’ve prepared a by-the-numbers field guide for you about exactly that topic. It’s waiting for you here:
If you’re a copywriter and you write for coaches and consultants, I have a new time-saving offer for you. A few results this offer has generated:
#1. “Recently, I used it to build a $25,000 project in 12 hours, start to finish.”
#2. “Saves me 30 to 40 hours a week”
#3. “It totally upped my game and cut my working time in half”
#4. “Client output that used to take me a couple of days now takes me a couple of hours”
#5. “I’d been procrastinating on her lead magnet to $97 course sales sequence all week, and now it’s basically written, in about an hour”
#6. “Saved me at least 20 hours per week.”
#7. “This system added $77,000 in the first 7 months, and more since”
The person behind this time-saving offer is Dawn Apuan. I mentioned Dawn in my emails over the past week. She’s the copywriter who’s been getting clients for years, a dozen at a time, by being the resident copy guru in multiple business masterminds and paid communities.
Dawn writes copy for coaches and consultants. It’s a specific style of copywriting. You can see it in her copy for her offer, at the link below.
I on the other hand am first and foremost a business opportunity copywriter.
Rather than leading off by trying to empathize with you, I’m telling you what I found sexiest in this offer. That’s the massive time savings… the big projects delivered in a matter of hours… and case studies, case studies, case studies.
Oh, and the price:
This system that Dawn sells, this offer, is an AI offer.
Dawn has been selling it to coaches and consultants directly, as a done-for-you install into their business, so they can produce their own copy. She has been charging $5,800 for it, and she has sold a bunch at this price level.
Dawn will also run a cohort soon to guide a small number of copywriters to create and install the same system in their own copywriting practices, so they can deliver more copy to more clients in less time. Since this will be a cohort rather than a full done-for-you install, Dawn will charge a more manageable though still pricey $2,900 for it.
And then there’s the DIY price.
Dawn is currently selling the trainings, prompts, swipes, and videos on how to build and install this “save you 20+ hours of writing a week” gizmo into your copywriting business… for just $297.
That’s if you act now, because Dawn will be doing the done-with-you cohort soon. I don’t know exactly when, though I do know she will pull the DIY version on July 15.
I bet you have many more questions about how this system works, what it is, and whether it makes sense to grab it before it disappears. That’s ok. Dawn has prepared a sales page, I’m assuming using her own system, to give you the full details.
If you’re interested in finding out more, before it slips your mind and slips away: